Correos Rebranding

We were asked to communicate the rebranding of such a reknown brand like Correos, the Spanish public postal service. So we came up with a simple but effective campaign overarching thought: “If you change a brand that belongs to everyone, you must tell everyone”. And so we did.

We composed a trap song to speak to our younger audience on internet which quickly became viral.

Very quickly CRUZ DOBLE EME RAYA ESPIRAL picked traction both on the internet and on the streets.

We decided to take the internal visual identity guidelines to the general public.

+ 300 medios han cubierto la noticia
+ 35 M de individuos impactados con la nueva imagen, casi se lo contamos al 100% de la población!
+332 M de impactos conseguidos con la campaña
ROI: 1,4 M valoración de contenido orgánico

Alcance en RRSS:
23M IMPRESIONES
93M IMPACTOS