Sony Pictures & AXN Lincoln Rhyme Launch

Sony Pictures asked us to launch the new AXN LINCOLN RHYME series: The bone collector. For it, we crafted an immersive experience at the Telephone Foundation in Gran Via, where people could actually play a role and be an active part of a police investigation, surrounded by actors in several famous New York iconic recreated locations.

Also, we created a visual identity based on the plot and actual clues from the series, which we sprinkled across the whole campaign on outdoor, digital, social media and mapping on the windows of the famous Gran Via building.