Hey, like Amstel!

Facing the challenge of setting up the new brand positioning for Amstel under the communication platform “The flavour of doing things right”, we launched “Hey, like Amstel!”

A campaign to prove that Amstel, with its 100% malt original recipe, makes beer the way it should be made.

The campaign had TV and outdoor ads, with spectacular billboard placements and LED screens, as well as online and social media.