Correos – that’s what we are here for
Throughout the COVID-19 crisis, Correos (post office) made each of its resources available to society, supporting an endless amount of good causes and initiatives.
“Ayudar en todo lo que podamos” (Helping in every way we can), was the campaign aimed to make all these actions carried out by mailmen and volunteers visible.
A campaign in a fresh, humble and honest tone, created with photographic material from the volunteers themselves, a very different take from what we were used to watch on TV during lockdown.
The campaign included print ads and online/social media content.