CdeC 2020 – Couples

In order to increase the number of memberships for El Club de Creativos, we decided to pay homage to every creative’s partner, acknowledging the hardships they face regularly because of our work.

With strong insights and tongue-in-cheek humor, we unmasked one of the toughest and most frequent realities of our industry, hoping that one day this reality will become a thing of the past.

The campaign launched with the movie Parejas (Couples) planned to be screened at the awards ceremony, along with print ads, billboards, and social media assets.